Event: Tymoshenko’s presentation of the political program “New Course” was held in Kiev on June 15, 2018. During the speech of the People’s Deputy and leader of the party “Fatherland” Yulia Tymoshenko in Kiev, an unknown man climbed onto the stage, gave her flowers and took off his T-shirt. The guards did not prevent the man from undressing at all.
The purpose of the action: an information provocation disguised as femmen, as an excuse to blame the Presidential Administration and get discussion in the society.
Direction: public administration
Instrument: political leaders, expert.
Method: radical exhibitionism.
Media coverage:
www.pravda.com.ua/rus/news/2018/06/15/7183433/index.amp
The reaction of society:
Thanks to the performance about the event, they started talking and discussing in social networks, thousands of different comments and statements of politicians of different levels. Tymoshenko received a PR campaign for which she did not pay anything.
International Resonance:
In support of Tymoshenko, the ambassadors of foreign states and the policies of the European Union spoke. The program was received positively.
What did they achieve:
The presentation of Yulia Tymoshenko by the “New Course” would have gone unnoticed by most international media and was blocked by Ukrainian media.
The information reason was spread across all the Ukrainian mass media and international news agencies. In media ratings, the event took first place, and the number of views translated into a million.
