CASE “SUPERLIGA”

In April, English elite clubs started talking about the need for a revolutionary approach to football. Florentino Perez talked about creating a tournament where the top clubs will enter, and in April 2021, after much speculation, the proposal was accepted. The Super League was to become the football counterpart of the NBA and NHL. The […]

How tolerance became a hallmark of a progressive brand in Russia

Event: On June 30, the Vkusville health food supermarket chain posted an advertisement on its social media featuring the family of a lesbian couple. This caused a mixed reaction from society. Many customers encouraged a boycott of the brand’s stores. Later the company apologized for the ad, deleting the picture with the family and calling […]